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Enrolled: 8 students
Duration: 45 minutes
Lectures: 8

Why this module?

In this module you will learn how frames are connected to underlying values. You identify your most important motivating values and you get tools to use values in your communication.

Exercise

1
Which values are important to you?
2
What colour are your values?
3
Spot the values

Theory

1
Understanding frames and values
2
Two axes in the values circle
3
The seesaw- and spillover effect

Example

1
Nature conservation message appeals to all

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