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Module 3. Find your values

Why this module?

In this module you will learn how frames are connected to underlying values. You identify your most important motivating values and you get tools to use values in your communication.

Exercise

1
Which values are important to you?

Theory

1
Understanding frames and values

Exercise

1
What colour are your values?

Theory

1
Two axes in the values circle
2
The seesaw- and spillover effect

Exercise

1
Spot the values

Example

1
Nature conservation message appeals to all

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Enrolled: 4 students
Duration: 45 minutes
Lectures: 8