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Inspiring Cases
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Why Frame Voice Report?
Category:
Collaborate With The Media, Online Courses
Teacher
Mirjam Vossen
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Module 3. Develop a message for the press

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Enrolled: 8 students
Duration: 1,5 hour
Lectures: 9
Video: 90 minutes

Why this module

In this section you learn how develop a compelling pitch and press release to attract attention from journalists.

Theory

1
You have something to offer
2
The right medium
3
The pitch
4
The press release

Reflect

1
Step into the shoes of the journalist

Exercise

1
Prepare your pitch
2
Review a press release
3
Write a press release and approach a journalist

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Category:
Collaborate With The Media, Online Courses